Trabajo de la Sociedad de Consumo.

Yo he elegido este anuncio por varias razones, creo que es un anuncio del que te puedes acordar fácilmente, en el que aparecen muchas cosas a la vez y además creo que no es nada despectivo.
I have chose this announcement because of some reasons, I think, it´s very easy to remember and in the announcement there are many things, like photos… and I think it is target for everyone.


Voy a empezar explicando las claves de publicidad que tiene:
I´m going to start explaining it´s the publicity keys:

-En un principio lo que mas persuade al receptor es el sonido, es decir, tiene un sonido pegadizo; además de las imágenes que aparecen pocos segundos y durante todo el anuncio, yo creo que ambas cosas hacen que te fijes en el.
-I think the most important parts of the announcement are the sound, because it is very catchy, and the photos, because they are very nice.

-El anuncio transmite información de muchas formas, básicamente muestra imágenes de paisajes o de personas que viajan en ave, y en mi opinión lo primero que hace es persuadir al receptor y una vez finalizado el anuncio indica lo que quiere vender.
-The announcement gives us information by many ways, it shows us images … but I think that first of all it tries to keep our attention and then it shows us its information.

-En el anuncio también se puede ver como intenta hacernos ver que el tren es el mejor medio de transporte o que para viajar de Madrid a Valencia, lo mas rápido es el ave.
-The announcement tries to show us that the train is the best ways for traveling.

-El anuncio trata de dar seguridad en lo que consiste viajar en tren.
-It tries to gie us security.

-Creo que generalmente este anuncio no va dirigido a los niños, pero es para todos los públicos, además en el se pueden oir voces de personas de todas las edades.
-I think it isn´t adressed to kids, but it doesn´t exclude them.

-Y finalmente, el anuncio es atractivo visualmente porque utiliza imágenes cotidianas, lo que hace que te acerques mas a el.
-And finally, it is very atractive because it shows images that we see everyday.

I can´t upload the video, but here you have the direction:

http://www.youtube.com/watch?v=u2bU4Dv_lsI

Lorenzo Ghiberti

LORENZO GHIBERTI

Who was Lorenzo Ghiberti?
Lorenzo Ghiberti was born in Florence, 1,378 and he died the 1st of 1,455. He was a sculptor, goldsmith, architect and a writer of the Quattro cento.

He started to work like and goldsmith. But he become famous because he won a tournament of decorating the baptistery doors of the Cathedral of Florence in 1,401.

After he won the tournament he became the most famous decorator of doors during 50 years, and he made a very big workshop.

He worked more than 20 years in the Second Doors of the Baptistery of Florence. (From 1,403 to 1,424)

His doors had a lot of success that after he finished that, the traders of Florence entrusted him to do a double third door for the Cathedral, and he finished that in 1,452.

This door is decorated with two bronze bas relief that represent scenes of the Old Testament, this doors are made by a renacentist technique.
Miguel Angelo named that door: The Paradise Door, as we know it.

He went to another tournament and he become finalist but in this case the winner was Brunelleschi. The prize of the tournament was to construct the dome of the cathedral Santa María de las Flores.

Ghiberti sculpted some bronze statues too for the Florence Church Orsanmichele.

In his last years he wrote 3 parts of ^I commentarii^, (the commentaries), in which he included a lot of references to painters and Italian sculptors. And he also made and autobiography, which id the first that we conserve of an artist.

Lorenzo Ghiberti died the 1st of December of 1,455.

Here you can see a video about the doors tournament:

http://www.youtube.com/watch?v=sTfTJOMANUY